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The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition
book

The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

by Gabe Zichermann, Joselin Linder
March 2013
Beginner content levelBeginner
256 pages
5h 49m
English
McGraw-Hill
Content preview from The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

3GAMIFYING THE STRATEGIC PROCESS

In 1994 three pioneers in game theory were awarded the Nobel Prize. John Nash, Richard Selton, and John Harsanyl had each developed and refined groundbreaking mathematical theories around economics and games. In particular, they achieved notoriety for their work on noncooperative interactions—or those in which binding agreements between parties are not possible. Chess, checkers, poker, and other games of strategy served as the foundation for their work in this powerful field of game theory—now regarded as the most prevalent system for analyzing strategic decision making. Only two other game theorists had ever won before, but afterward, the floodgates opened. Game theorists subsequently won the award over the next ...

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Publisher Resources

ISBN: 9780071808316