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About the authors
Part 1 Determining what your thing is
1 Why do you want to become the Go-To Expert?
What are your reasons for wanting to become the Go-To Expert?
The importance of setting goals
Getting started on your journey to becoming the Go-To Expert
2 What is going to be your thing?
What do we mean by a niche?
The importance of being committed to your niche
Why professionals resist adopting a niche
How to find your niche
What research you need to do to get underneath the skin of your niche
Deciding on your niche
Part 2 Packaging your brand
3 How to make your services irresistible to clients
What you need to know about your niche to build a successful ...