February 2022
Intermediate to advanced
130 pages
4h 25m
English
The book’s main audience consists of CEOs of firms engaged in science-based innovation, their senior R&D executives, top consultants and business students. It can be used as a guide to lead those firms and promote a culture of trust and focus in R&D, even when CEOs are ‘out of touch’ with the science that governs the strategic R&D activities in the firm.
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