October 2013
Beginner to intermediate
208 pages
4h 54m
English
book
The Human Brand: How We Relate to People, Products, and Companies
by Chris Malone, Susan T. Fiske
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Chapter Four
The Price of Progress
How faceless commerce leads to a focus on discounts
In 2011, Groupon.com held the distinction of being the fastest-growing internet company in history. In 2012, it held another distinction—the fastest-falling tech stock since the dot-com bubble. The rise and fall of Groupon’s daily e-mails of discounted deals could have been foreseen by anyone familiar with the warmth and competence model. Offering deep discounts does not win you hoards of new, loyal customers, as Groupon claimed, any more than you can buy someone’s love. Groupon and its many imitators are to customer loyalty what singles bars are to weddings: sometimes a connection at one may lead to the other, but not very often.
The initial allure of Groupon ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.