October 2013
Beginner to intermediate
208 pages
4h 54m
English
book
The Human Brand: How We Relate to People, Products, and Companies
by Chris Malone, Susan T. Fiske
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Index
A
Aaker, Jennifer
Accenture
AceMetrix
Advertising: brand concept in early; CEO as spokespeople; Domino’s growth in brand; moving into Internet and social networks; “Pizza Turnaround” campaign; rapid growth without. See also Brands
Advertising Age
Advil
AIG
Alum, Alex
Amazon: buyout of Zappos by evaluating warmth and competence of low prices generating loyalty at
American Airlines
Amtrak
Apologies: Apple’s iPhone Maps in business crises Domino’s public making public
Apple’s iPhone Maps
ARAMARK
Audi
Avis
B
Baker’s dozen
Bank of America
Bar at the Folies-Bergère, A
Bass & Co.
Bass, Bernard M.
Beauchesne, Carolyn
Ben & Jerry’s Ice Cream
Benefit corporations
Best Buy
BIAS (behaviors from intergroup affect and stereotypes)
Blockbuster
BP (British ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.