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The Human Brand: How We Relate to People, Products, and Companies by Susan T. Fiske, Chris Malone

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Index

A

Aaker, Jennifer

Accenture

AceMetrix

Advertising: brand concept in early; CEO as spokespeople; Domino’s growth in brand; moving into Internet and social networks; “Pizza Turnaround” campaign; rapid growth without. See also Brands

Advertising Age

Advil

AIG

Alum, Alex

Amazon: buyout of Zappos by evaluating warmth and competence of low prices generating loyalty at

American Airlines

Amtrak

Apologies: Apple’s iPhone Maps in business crises Domino’s public making public

Apple’s iPhone Maps

ARAMARK

Audi

Avis

B

Baker’s dozen

Bank of America

Bar at the Folies-Bergère, A

Bass & Co.

Bass, Bernard M.

Beauchesne, Carolyn

Ben & Jerry’s Ice Cream

Benefit corporations

Best Buy

BIAS (behaviors from intergroup affect and stereotypes)

Blockbuster

BP (British ...

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