The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth, 2nd Edition

Preface

We've updated this book because of you. We've received so many kind words and terrific feedback, and the first edition exceeded most everyone's expectations, that our editor at Wiley asked us to consider writing a second edition. Unlike most books, The Innovator's Toolkit sold more copies in its second year than in its first, and more in its third than either the first or second. Clearly the need for help with innovation is growing.

We didn't have any trouble agreeing to write a second edition because we ourselves learned so much about innovation as we worked with clients. We learned about why innovation is so highly touted in the marketplace yet so rarely achieved. We consulted with and advised the leadership of many companies, divisions, and R&D organizations. We got our hands quite dirty as we trained many individuals and shepherded many teams through the innovation process.

Many along the way weren't shy to tell us what they liked about our book—and what they didn't like. When they told us certain explanations didn't help, we changed them. When they said they needed a better example, we developed one and replaced what we had. Of course we didn't heed every complaint, but we sure listened when people or groups had the same problems or suggestions.

Specifically, this second edition provides:

• A new introduction that shows why so many fail at innovation—and how you can succeed.
• Several new techniques, and modifications to existing techniques, that better enable initial ...