Index

Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

A

Acxiom, 9, 26, 30

Ad models, media and, 155–156

Ad servers, 24, 25, 26

Ad targeting, 30–31, 164–165

Addiction, 51, 58, 61, 64, 202, 255

Advertising, 22, 24–26, 155, 224. See also Digital advertising

algorithms and, 143–145

auctions, 27–33

dynamic, 167–169

marketing and, 10–12

native, 33–35, 167–169

news and, 33–36

programmatic, 29–31, 37–39, 150, 156

social media, 145–148, 167

targeting, 30–31, 164–165

AdX, 29

Ahern, David, 201

AI. See Artificial intelligence

AI Lab, 219

AI Now Institute, 225

Aibo 2.0, 191

AIEd, 213

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