September 2013
Beginner to intermediate
250 pages
7h 51m
English
book
The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads
by Tom Martin
Overview
Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works!
Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates—painlessly! In The Invisible Sale, Tom Martin reveals techniques he’s used to drive consistent double-digit growth through good times and bad, with no cold calling. Martin’s simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple, straightforward language…real-life case studies…easy-to-understand templates…and actionable solutions!
Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they exist
Leverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to them
Integrate social media, content, and email to optimize the entire prospecting process
Make every sales call count with behaviorally targeted email prospecting
Leverage Twitter, Facebook, and LinkedIn to efficiently “prospect at scale”
Use the science of propinquity to choose “outposts,” strategize social networking, and drive offline campaigns
Save money by rightsizing production quality to each marketing requirement
Rapidly create keyword-rich text content, and use it widely to promote self-qualification
Create webinars and tutorials more easily and painlessly than you ever thought possible
Choose low-cost devices, apps, software, and accessories for quickly creating high-quality DIY media content
Learn how to apply Aikido Selling Techniques to close self-educated buyers
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.