13. Creating Audio
You can use audio in your marketing in two ways. If you’re just looking for an opportunity to change up your content type or give your readers a different way of experiencing your content, using streaming or downloadable audio can be an easy, inexpensive option. I’ve done this numerous times and plan to make greater use of this technique in the future.
But if you want to build an audience around your audio content, you’re entering the world of podcasting. Podcasting is the regularly scheduled production and distribution of audio (or video) content. While not a necessity, podcasts are usually available via channels other than your website. These channels include destinations such as podcast directories, iTunes, and Stitcher, ...
Get The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
