September 2013
Beginner to intermediate
250 pages
7h 51m
English
book
The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads
by Tom Martin
Content preview from The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
5. Selling Versus Helping
Have you seen the movie Jerry McGuire? In it, there’s a famous scene in which Jerry McGuire, played by Tom Cruise, implores his only client, Rod, played by Cuba Gooding Jr., to “help me help you, Rod.” He’s literally on his knees in a men’s locker room begging Rod to “help me help you.” In his soliloquy, he asks Rod to think less about himself and more “about the game” so that fans will love him. That will make him more valuable to the NFL and his team—and, ultimately, help Jerry (his agent) negotiate a better contract for him.
Helping Creates Buying Signals
Selling to self-educating buyers is a lot like that scene. The buyers are Jerry, begging you to help them help you. But instead of needing you to care about the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.