Section 3: Creating Your Content

As yoa’ve been reading through the book, have you been thinking that there’s no way you can possibly pull this off? That there’s no way you and your team can produce all the content you need to fill all those propinquity points you just finished mapping? Are you thinking that you and your team are already working at full capacity and you simply don’t have time to produce more content? It’s okay. I used to think that, too.

I used to think there was no way I could blog once a week, travel to and deliver 20 to 30 speaking appearances a year, handle client work, and find time to be a half-decent dad and husband, much less find the time to write this book. Yet here you are reading that very book I never thought I ...

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