Writing to InformSimple AnnouncementsGiving InstructionsAnswering QuestionsProject Updates and SummariesClarifying InformationWriting to EvaluateComparison and ContrastDefinition and ClassificationOffering an Informed OpinionCompetitive AnalysisPerformance AppraisalsWriting to MotivateMaking a RequestInstructingReprimandingCommunicating with Employees: MoraleCommunicating with Suppliers: ResponsivenessCommunicating with Customers: LoyaltyCommunicating with Investors: CommitmentCommunicating Bad NewsWriting to PersuadeCold Call Messages—Introducing Yourself and Your CompanySetting a MeetingFollowing Up from a MeetingAnnouncing a New Product or ServiceResponding to a Request for InformationChecking on Customer SatisfactionNurture MessagesRecommendations and ProposalsPresenting a New Idea to Management or Colleagues