The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

Contents

Special Thanks

Foreword

Introduction

Chapter 1: Startup Revolution

Which Is to Say, Disruption Hurts

And Cue the Lean Startup

Lean Startup, Please Meet the Lean Entrepreneur

Chapter 2: Vision, Values, and Culture

Vision and Values

Lean into It: The Lean Startup Culture

Over the Horizon: A Framework

Chapter 3: All the Fish in the Sea

Know Your Audience: Why Segmentation Matters

Market Segment

Personas: Create a Fake Customer

Choosing a Market Segment

Chapter 4: Wading in the Value Stream

Articulating the Value Stream

Value-Stream Discovery

Chapter 5: Diving In

Listen to Your Customers—or Not

Customer Interaction

Chapter 6: Viability Experiments

The Infamous Landing Page

Concierge Test

Wizard of Oz Test

Crowd-Funding Test

Prototyping

Chapter 7: Data’s Double-Edged Sword

New Products

Existing Products

Chapter 8: The Valley of Death

Minimum Viable Product

Chapter 9: Real Visionaries Have Funnel Vision

Innovate the Funnel

Growth Waves

Chapter 10: The Final Word

Acknowledgments

About the Authors

Index