9The Principles of Impact
Everyone needs a coach.
Bill Gates, Co-founder of Microsoft, entrepreneur, philanthropist
‘Would you like me to collaborate with you on growing your business?’
Pete Bryceland responded to my message minutes after I'd sent it. ‘Yes I would!’ He'd been finding it challenging to make a living as a coach (he'd earned less than £20,000 that year). He wanted to earn significantly more money, enjoy the process more and feel greater freedom. Pete loved coaching, and got great results with his clients, but found charging by the hour frustrating and difficult. He wanted to have more committed clients, increase his income and stabilize his cash flow.
But there was a problem: Pete hated selling.
Pete joined the beta-test ...
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