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The Little Book of Results
book

The Little Book of Results

by Jamie Smart
June 2018
Beginner
312 pages
4h 14m
English
Capstone
Content preview from The Little Book of Results

18Tribal Marketing: Engaging Your Audience

The goal is not to do business with everybody who needs what you have.

The goal is to do business with people who believe what you believe.

Simon Sinek, Author, speaker

 

‘Katherine's got clarity…’

I was feeling insecure about my lack of a ‘social media strategy’ before my first book CLARITY launched in 2013. The UK's biggest book retailer (WHSmith) had selected CLARITY as its ‘Deal of the Week’, so the book would be getting pride of place in railway stations, airports and motorway services across the UK. But while I had tens of thousands of people in my network, I didn't really ‘get’ social media. I was having coffee with my colleague Katherine on the day Amazon started delivering CLARITY into ...

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ISBN: 9780857087805Purchase book