18Tribal Marketing: Engaging Your Audience
The goal is not to do business with everybody who needs what you have.
The goal is to do business with people who believe what you believe.
Simon Sinek, Author, speaker
‘Katherine's got clarity…’
I was feeling insecure about my lack of a ‘social media strategy’ before my first book CLARITY launched in 2013. The UK's biggest book retailer (WHSmith) had selected CLARITY as its ‘Deal of the Week’, so the book would be getting pride of place in railway stations, airports and motorway services across the UK. But while I had tens of thousands of people in my network, I didn't really ‘get’ social media. I was having coffee with my colleague Katherine on the day Amazon started delivering CLARITY into ...
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