The New Era of the CCO

Index

Advocacy, 81–82

Aspire team, 150

“Audience of one” concept, 113–114

Authentic stakeholder engagement, 87–89

Authoritarian cultures, 63–65

Balmer, J.M.T., 55

Berle, A., 73

Big data, 125

CHRO partnering, 130–131

CMO partnering, 131–132

enterprise goals and objectives, 130

mining data, 132–133

predictive models, 130

Block E.M., 93

Brand identity, 58

2015 Brands2Life/PR Week Annual Communication Directors survey, 28

Brewing a Better World (BaBW) approach, 31

Broom, G.M., 153

Burson, H., 93

Business acumen, 146

Business for Social Responsibility (BSR), 4

Business landscape

clean water, 14–16

climate change, 16–17

corporate character, 5–6

health care, 13–14

primacy of stakeholders, 4–5

social purpose, 5–6

societal changes, 9–13

technology,