Index

Advocacy, 8182

Aspire team, 150

“Audience of one” concept, 113114

Authentic stakeholder engagement, 8789

Authoritarian cultures, 6365

Balmer, J.M.T., 55

Berle, A., 73

Big data, 125

CHRO partnering, 130131

CMO partnering, 131132

enterprise goals and objectives, 130

mining data, 132133

predictive models, 130

Block E.M., 93

Brand identity, 58

2015 Brands2Life/PR Week Annual Communication Directors survey, 28

Brewing a Better World (BaBW) approach, 31

Broom, G.M., 153

Burson, H., 93

Business acumen, 146

Business for Social Responsibility (BSR), 4

Business landscape

clean water, 1416

climate change, 1617

corporate character, 56

health care, 1314

primacy of stakeholders, 45

social purpose, 56

societal changes, 913

technology,

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