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The Non-Designer’s Design Book, Fourth Edition by Robin Williams

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Chapter 1. Introduction

This short chapter explains the four basic principles in general, each of which will be explained in detail in the following chapters. But first I want to tell you a little story that made me realize the importance of being able to name things, since naming these principles is the key to having power over them.

The Joshua tree epiphany

Many years ago I received a tree identification book for Christmas. I was at my parents’ home, and after all the gifts had been opened I decided I would identify the trees in the neighborhood. Before going out, I read through some of the identification clues and noticed that the first tree in the book was the Joshua tree because it only took two clues to identify it. Now, the Joshua tree ...

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