Index
A
accounts. See also merchant accounts; user accounts
connecting email contacts to social media, 70–71
entering information about bank, 7
PayPal Developer Central, 131
Twitter’s AskPayPal, 80
Add to Cart button, 139, 145, 146
address confirmation, 162, 164, 167, 168
analytics
analyzing social media metrics, 119
beginning use of, 58
defined, 55
API-based integration
adding PayPal solutions with, 126–130
HTML integration vs., 128–129
process for adding, 132
Website Payments Pro and, 127, 135
attracting customers, 73–81
be yourself, 77–78
discounts and online coupons, 81
effect of timing on, 76
listening for ways of, 74–77
starting and sustaining conversations, 78–80
using direct customer service, 80–81
audience. See also customers
collaborating ...
Get The PayPal Official Insider Guide to Social Media: Make money through viral marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
