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The PayPal Official Insider Guide to Social Media: Make money through viral marketing by Brian Proffitt

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Index

A

accounts. See also merchant accounts; user accounts

connecting email contacts to social media, 70–71

entering information about bank, 7

PayPal Developer Central, 131

Twitter’s AskPayPal, 80

Add to Cart button, 139, 145, 146

address confirmation, 162, 164, 167, 168

analytics

analyzing social media metrics, 119

beginning use of, 58

defined, 55

API-based integration

adding PayPal solutions with, 126–130

HTML integration vs., 128–129

process for adding, 132

Website Payments Pro and, 127, 135

attracting customers, 73–81

be yourself, 77–78

discounts and online coupons, 81

effect of timing on, 76

listening for ways of, 74–77

starting and sustaining conversations, 78–80

using direct customer service, 80–81

audience. See also customers

collaborating ...

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