Index
Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.
A
Academy Awards, 193
Achievers (SlideShare), 114
Action:
as new gold standard, 8
in still images, 149
Adidas, 106
Adjust Your Set, 71
“The Age of Advocacy and Influence” (BRANDERATI), 116
Aggregators, 40–43
Agile marketing, 186 (See also Real-time marketing [RTM])
Agility, 191–192
Allwood, Claudia, 2
American Express, 93–94
Analyzing content (see Content audit and analysis)
Anderson, Natanya, 49
Angelou, Maya, 2
Apps, 11
and Facebook News Feed, 11
for short-form video, 35
(See also individual apps)
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