Index

Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

A

Academy Awards, 193

Achievers (SlideShare), 114

Action:

as new gold standard, 8

in still images, 149

Adidas, 106

Adjust Your Set, 71

“The Age of Advocacy and Influence” (BRANDERATI), 116

Aggregators, 40–43

Agile marketing, 186 (See also Real-time marketing [RTM])

Agility, 191–192

All In PR, 118, 119

Allwood, Claudia, 2

American Express, 93–94

Analyzing content (see Content audit and analysis)

Anderson, Natanya, 49

Angelou, Maya, 2

Apps, 11

and Facebook News Feed, 11

for short-form video, 35

(See also individual apps)

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