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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Jessica Gioglio, Ekaterina Walter

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Introduction

It was “one of those days.” Nothing was going as planned, and stress was mounting. Ekaterina sat back in her chair. She knew everything would work out, but that didn’t make the day less frustrating. A minute later she knew what she needed. It was time for … a boost. As any self-respecting social media strategist would do, she turned to Twitter, typed “It’s been one of those days today … @benefitbeauty #beautyboost,” and hit tweet. Thirty seconds later a tweet came back from Benefit Cosmetics. The tweet contained a pink-and-white image that said, “If being sexy was a crime, you’d be guilty as charged.” Ekaterina couldn’t help but smile. All it took was just one little tweet, she thought. The tweet was immediately shared. It was discussed ...

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