Skip to Main Content
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
book

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

by Ekaterina Walter, Jessica Gioglio
March 2014
Beginner content levelBeginner
256 pages
5h 48m
English
McGraw-Hill
Content preview from The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

CHAPTER 5

Real-Time Marketing in a Visual World

Your brand is turning 100 years old, and you want to celebrate. You also want to show that your brand is just as relevant to its customers as it has always been, but how do you make the centenary commemoration strike a chord with a younger, more tech-aware audience? The classic cookie producer Oreo managed to achieve all of this—and to win new fans in the process.

In 2012, over 100 days—one for each year of the brand’s history—Oreo’s creative team crafted an image that reflected one of the day’s trending news stories. Called the Daily Twist, the story would be given a playful and fun Oreo theme and shared across the brand’s social media channels with the hashtag #DailyTwist.

This example of a brand’s ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition

Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition

Joe Pulizzi, Brian W. Piper

Publisher Resources

ISBN: 9780071823937