The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

CHAPTER 1

The Rise of Visual Storytelling

We’ve all heard marketers proclaim that “content is king,” but the rise of visual social media platforms like Pinterest and Instagram coupled with Facebook’s multimillion-dollar acquisition of the latter have ushered in an era in which the old adage “a picture is worth a thousand words” is more relevant than ever. Today marketers are turning to visuals to amplify social media engagement—and for good reason.

Marketing is creating products and services that lead your tribe to tell stories that spread.

—SETH GODIN, bestselling author of All Marketers Are Liars: The Power of Telling Authentic Stories in a Low Trust World

But simply posting images, videos, and other visuals isn’t enough. Companies that go ...