The Rise of Visual Storytelling
We’ve all heard marketers proclaim that “content is king,” but the rise of visual social media platforms like Pinterest and Instagram coupled with Facebook’s multimillion-dollar acquisition of the latter have ushered in an era in which the old adage “a picture is worth a thousand words” is more relevant than ever. Today marketers are turning to visuals to amplify social media engagement—and for good reason.
But simply posting images, videos, and other visuals isn’t enough. Companies that go ...