March 2014
Beginner
256 pages
5h 48m
English
book
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
by Ekaterina Walter, Jessica Gioglio
Content preview from The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your BrandBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 1
The Rise of Visual Storytelling
We’ve all heard marketers proclaim that “content is king,” but the rise of visual social media platforms like Pinterest and Instagram coupled with Facebook’s multimillion-dollar acquisition of the latter have ushered in an era in which the old adage “a picture is worth a thousand words” is more relevant than ever. Today marketers are turning to visuals to amplify social media engagement—and for good reason.
But simply posting images, videos, and other visuals isn’t enough. Companies that go ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.