MODULE 4

 

CONTINUING THE JOURNEY: POST-LAUNCH PRODUCT MANAGEMENT

INTRODUCTION TO MODULE 4

The journey thus far has provided you with a great foundation. This foundation is captured in chapters focusing on leadership, decision making, and finance. The journey has also helped you learn to focus your attention on the market—a focus that leads to meaningful insights and realistic strategies. Equipped with the right tools, you were then led through the process of driving a product from idea through design and development, and into the market. It’s now time to transition to one of the most important areas of work: Post-Launch Product Management.

Throughout this book, I’ve repeatedly asserted that business is business. To that end, the product manager’s ...

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