“Do not follow in the footsteps of the wise.

Seek what they sought.”

—Matsuo Basho (1644–1694)

The world over, even the most successful organizations are scrambling to keep pace with unrelenting change. No matter their past success, their future isn’t guaranteed the way it once was. Past success, in fact, tends to make people complacent at a time they most need to change. As customers and competitors respond to change, markets shift, tastes change, and dominant market positions can disappear overnight.

The phrase we most often hear from executives is that they want their organizations to be more agile. Nimble. Responsive. Because the disruptions they feel are most often in the digital parts of their business, they often turn to ...

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