September 2012
Intermediate to advanced
352 pages
15h 8m
English
Content preview from The Radio Station, 8th Edition
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What's New to This Edition of The Radio Station
The 8th edition strives to be more universal and timely in its approach to its subject by incorporating material about ALL radio stations – broadcast, satellite, and Internet. The entire text has been updated and revised to include dozens of new figures. Some of the highlights include:
Chapter 1 — Digital radio is discussed more extensively in terms of its prospects for competing with satellite radio and helping revive a sagging terrestrial radio market. Likewise, the sections on satellite and Internet radio are embellished in terms of programming, marketing, and policy and their relationship with broadcast radio and other forms of audio, namely, mobile multimedia devices.
Chapter 2 — The impact ...
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