Index

Note: Page numbers in italics indicate boxes and figures.

A

Aaron, Paul, 4950

ABC (American Broadcasting Company), 6, 35, 162163, 173

Abel, John, 23

Abrams, Lee, 26, 58, 97, 280, 313

Account executives, becoming, 128130

Active Rock format, 81

Actualities, 166, 171

ADI (Areas of Dominant Influence), 184

Adult Contemporary (AC) format, 7677, 312

Advertising, see also Commercials

BTA plans, 135

budget, 135

co-op, 151153, 246

cost of, 15, 133137

direct, 125

indirect, 125

mixed media, 143

optimum effective scheduling, 135

reasons to, 140

run-of-station plans, 135

sales pitch, 137139, 147

station trade agreement form, 151

terms and conditions, 243

total audience plan, 135

trade-outs, 153

Advertising agencies, 147148

budget, 147

full-service, ...

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