September 2012
Intermediate to advanced
352 pages
15h 8m
English
Content preview from The Radio Station, 8th Edition
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Index
Note: Page numbers in italics indicate boxes and figures.
A
ABC (American Broadcasting Company), 6, 35, 162–163, 173
Abel, John, 23
Abrams, Lee, 26, 58, 97, 280, 313
Account executives, becoming, 128–130
Active Rock format, 81
ADI (Areas of Dominant Influence), 184
Adult Contemporary (AC) format, 76–77, 312
Advertising, see also Commercials
BTA plans, 135
budget, 135
direct, 125
indirect, 125
mixed media, 143
optimum effective scheduling, 135
reasons to, 140
run-of-station plans, 135
station trade agreement form, 151
terms and conditions, 243
total audience plan, 135
trade-outs, 153
budget, 147
full-service, ...
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