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The Radio Station, 8th Edition by Michael C Keith

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Production 9

A Spot Retrospective

Radio has entered a new era in mixing and sound imaging. Still, a typical broadcast radio station produces thousands of commercials, public service announcements (PSAs), and promos annually. Meanwhile, satellite radio stations will mix a vast array of liners, voicers, promos, and features, and Web radio operations frequently do likewise.

Initially, commercials were aired live, due to a lack of recording technology. In the 1920s, most paid announcements consisted of lengthy speeches on the virtues of a particular product or service. Perhaps the most representative of the commercials of the period was one of the first ever to be broadcast, which lasted over 10 minutes and was announced by a representative of ...

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