September 2012
Intermediate to advanced
352 pages
15h 8m
English
The competitive landscape of broadcast radio has changed dramatically in the last few years. New audio technologies, such as satellite and Web radio, as well as music downloading media (MP3s and iPods) and mobile music services or mobile multimedia devices (cell phones and PDAs), have transformed the listening environment. Yet, in the first decade of the new millennium, broadcast radio continues to hold its own in the face of the many new competing audio technologies and the seismic shifts in its management and operational structure due to the elimination of long-standing ownership caps and the subsequent consolidation and clustering of thousands of stations. Station owner and communications ...
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