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In sales, your customers will be your greatest source of joy but also the cause of most of your problems. Customers provide us with the money to pay our bills, including the medical bills we have to pay because those same customers have completely destroyed our physical and emotional health. It’s a vicious circle.
In the following section, we’ll explore the complex relationship between salespeople and customers. It’s a relationship that can start with a smile and a handshake and turn into a lifelong friendship. It can also start with a smile ...
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