2Concept
Where do great concepts for films or novels or anything come from? Scientists who study creativity wire up the brains of writers to MRI machines to try and figure out where their creative ideas come from. And guess what? They still don’t know.
It’s funny, when you’re five, you’re not lacking in ideas—you’ll try most anything, play most anything, make up outrageous stories… ideas are just toys in your mental toolbox.
Wouldn’t it be nice to get back to that? To be able to tap into our brains in an elemental way and generate great ideas?
Is there a magic formula for doing that? Of course not. But there are… games. That’s right—games. And the best one I know is brainstorming. You’ve no doubt heard the term or used it in a class in small ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access