The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

index

A

Adoptive parents, paid leave for, 9

Advertising campaigns, 93

Afghanistan, coffee for military in, 94–96

Alliance for Environmental Innovation, 72

Alling, Jim, 5–6, 98

Alter, Leslie, 56, 146–147

Alternative energy options, 31

Ambiance of stores, 11–12

details in physical environment, 49–55

elements of, 14

“felt sense” of experience, 55–58

“special” customer interactions in, 14–15

Ames-Kerreman, Jennifer, 66–69

Antigone Rising, 137

Archambault, Carla, 69–70, 76

Ark, Paul, 24

Armed forces, coffee for, 94–96, 141–142

Aromatic gases, 60

B

Bankstocks.com, 21, 110

Being . . . (see Five Ways of Being)

Berjaya Starbucks Coffee and HOPE Worldwide Penang’s Free Pediatric Clinic (Malaysia), 166

Blue Note Records, 137

Boardman, Paul, 168

Boosman, ...