October 2006
Beginner
208 pages
4h 21m
English
book
The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
by Joseph Michelli
Content preview from The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
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index
A
Adoptive parents, paid leave for, 9
Advertising campaigns, 93
Afghanistan, coffee for military in, 94–96
Alliance for Environmental Innovation, 72
Alternative energy options, 31
Ambiance of stores, 11–12
details in physical environment, 49–55
elements of, 14
“felt sense” of experience, 55–58
“special” customer interactions in, 14–15
Ames-Kerreman, Jennifer, 66–69
Antigone Rising, 137
Ark, Paul, 24
Armed forces, coffee for, 94–96, 141–142
Aromatic gases, 60
B
Being . . . (see Five Ways of Being)
Berjaya Starbucks Coffee and HOPE Worldwide Penang’s Free Pediatric Clinic (Malaysia), 166
Blue Note Records, 137
Boardman, Paul, 168
Boosman, ...
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