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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
book

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

by Joseph Michelli
October 2006
Beginner
208 pages
4h 21m
English
McGraw-Hill
Content preview from The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

PRINCIPLE 4 embrace resistance

“Don’t mind criticism. If it is untrue, disregard it; if unfair, keep from irritation; if it is ignorant, smile; if it is justified, it is not criticism—learn from it.”

—AUTHOR UNKNOWN

The German poet Heinrich Heine once noted that a person “only profits from praise” when he “values criticism.” Valuing criticism is a major piece of the Starbucks puzzle, and it plays a large role in the Embrace Resistance ingredient that is outlined in this chapter. Embracing resistance involves a complex set of skills that can enable businesses and individuals to create business and relationship opportunities when they are confronted with skepticism, irritation, or wariness.

This principle requires leaders to distinguish between ...

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Publisher Resources

ISBN: 9780071477840