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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
book

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

by Joseph Michelli
October 2006
Beginner
208 pages
4h 21m
English
McGraw-Hill
Content preview from The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

PRINCIPLE 2 everything matters

“Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around.”

—LEO BUSCAGLIA

Howard Schultz is fond of saying that “retail is detail.” In reality—although this lacks the rhyming charm of Howard’s quote—all business is detail. When details are overlooked or missed, even the most patient of customers can be frustrated, and costly errors can occur. Unfortunately, only a small percentage of unhappy customers bring their complaints directly to management. They simply go elsewhere, spending their hard-earned dollars at competitors’ stores and sharing their grievances with scores of ...

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Publisher Resources

ISBN: 9780071477840