PRINCIPLE 5 leave your mark

“How wonderful it is that nobody need wait a single moment before starting to improve the world.”

—ANNE FRANK

All of us leave some mark on the world. What varies is whether that mark is positive or negative. Do we give back more than we take, or do we take more than we give? This is particularly important in the world of business, where the actions of managers have a profound effect on individuals and society. Some leaders are content with hitting the firm’s profit goals. They cut corners on everything from employee benefits to capital expenses. Others, however, believe that an important part of their business success is linked to the powerful and positive impact that they have on their communities.

Social involvement ...

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