Want to learn more about the ideas and companies discussed in this book? Here are some of my favorite sources, with notes about why I’ve recommended them.

Industry Analysis

Competitive Strategy: Techniques for Analyzing Industries and Competitors, by Michael E. Porter. 1980; reprint, New York: Free Press, 1998.

This is Porter’s classic work on industry analysis. It identifies five economic forces that influence industry profitability and have a great impact on industry-level profit. He talks about how to analyze these forces in your industry and how to position your firm vis-à-vis their impact.

“The Five Competitive Forces That Shape Strategy,” by Michael E. Porter. Harvard Business Review, January 1, 2008.

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