INTRODUCTION
STEVE JOBS AND SUPPLY CHAIN
Steve Jobs, after he returned to Apple in 1997, set himself three goals to turn around the then-struggling company: Improve Apple’s product pipeline, improve its marketing, and transform its supply chain.
Its supply chain! Why would Jobs—surely one of the century’s most visionary leaders—apply himself to something so mundane?
CEOs hardly ever think about supply chain, regarding them as having about the same amount of sex appeal as broccoli. (They only view one subject as being still less sexy: sourcing, ...
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