Fundamental Truth 1: Trust Requires Trusting and Being TrustedFundamental Truth 2: Trust Is PersonalFundamental Truth 3: Trust Is about RelationshipsFundamental Truth 4: Trust Is Created in InteractionsFundamental Truth 5: There Is No Trust without RiskFundamental Truth 6: Trust Is ParadoxicalFundamental Truth 7: Listening Drives Trust and InfluenceFundamental Truth 8: Trust Does Not Take TimeFundamental Truth 9: Trust Is Strong and Durable, Not Fragile Fundamental Truth 10: You Get What You Give