Introduction
All I was doing back in 2005 was looking for a book on Amazon, honest! I'd just finished writing MasterList Professional, a Windows personal task manager, of which I planned to sell a million copies so that I could retire forever from my contract programming job. Only one problem: I couldn't find a book on Amazon that explained how to sell those million copies. After 20+ years of dealing with clients and corporations, specs and custom apps, I knew zip about marketing, branding, positioning, software downloads, credit card processing, small business legalities, and the like. I needed that book. I didn't find it.
So I wrote Micro-ISV: From Vision to Reality (Apress, 2006). It did well. I started spending more and more time talking ...
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