Thank you to my many colleagues and to my family,with whom I get to experiment and learn.—Mike Rother

I’m privileged to work with a number of companies who arekindly willing to experiment and learn together.And I am particularly grateful to my family, where our threechildren coach my wife, Mariecke, and me every day.—Gerd Aulinger

Our special thanks to Mark Rosenthaland Professor Jeffrey Liker.

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