March 2023
Intermediate to advanced
232 pages
7h 29m
English
Content preview from Transforming the B2B Buyer Journey
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The buyer journey framework: what buyers need
In this chapter, I summarize the five stages of the B2B buyer journey and how the buyers’ objectives for engaging with your company differ in each one. Thinking solely about one part means you miss opportunities to provide future value or may put more of your scarce marketing resource towards something that has less chance of providing a strong return. Skipping parts of it means you give an awkward, inconsistent experience to your buyer, who may infer that you are difficult to do business with as a result. And if your competitors are better at thinking about buyer needs at each point than you are, you will be at a disadvantage as the choice is made.
The complexity of the B2B buying landscape ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.