Once senior executives have started connecting strategic issues to opportunities that will drive their business forward or to a problem that may impede their growth, they will start refining their thinking about the issue. In this chapter we will look at the importance of creating an urgency to act, positioning yourself as having the skills and knowledge that they don’t have internally to solve the problem. Positioning your experts continues to be critical at this stage: in this chapter Joanna Brown, Director of Communications and Engagement at EY, gives some sound advice about how to choose what to talk about in the market and cultivate ...
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