March 2023
Intermediate to advanced
232 pages
7h 29m
English
Content preview from Transforming the B2B Buyer Journey
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References
Almquist, E (2018) How digital natives are changing B2B purchasing, Harvard Business Review, March, hbr.org/2018/03/how-digital-natives-are-changing-b2b-purchasing (archived at https://perma.cc/H33A-JHCF)
B2B Institute, LinkedIn (2021a) Cashing in on creativity: How better ads deliver bigger profits, June, https://business.linkedin.com/marketing-solutions/b2b-institute/b2b-creative (archived at https://perma.cc/YP7X-A4RN)
B2B Institute, LinkedIn (2021b). Advertising and effectiveness and the 95-5 rule: Most B2B buyers are not in the market right now, July, business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/resources/pdfs/advertising-effectiveness-and-the-95-5-rule.pdf (archived at https://perma.cc/B4E3-BMKK)
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.