March 2023
Intermediate to advanced
232 pages
7h 29m
English
Content preview from Transforming the B2B Buyer Journey
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The buyer journey framework: the B2B marketer’s role
As covered in the previous section, buyers are trying to achieve different things at different phases of the journey. In this chapter we will look at how B2B marketers need to respond, ensuring channel and content choices align with what the buyer needs at each stage. Looking at it in this end-to-end way will also help you decide how much resource you need to put against each phase, agree with stakeholders where to focus and determine what return you should expect using appropriate metrics for each phase that have also been agreed by the sales team and wider business. You need to both cater for the stage they are in and should be trying to nudge them to the next stage of the journey, amassing ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.