March 2023
Intermediate to advanced
232 pages
7h 29m
English
Content preview from Transforming the B2B Buyer Journey
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Summary of Part One
A B2B marketing strategy with the buyer journey at its heart is a multi-channel plan with content, channels and metrics relevant to each of the five stages described in the previous chapters. Looking across the whole journey means you can assess the amount of work needed to meet buyer needs, allocate the time and money you should devote to each stage and define a seamless experience which satisfies your buyers, allowing you to build up insights into them as they engage with your marketing activities.
Doing a well-integrated, thoughtfully planned marketing strategy and campaign with the buyer journey at the centre is a sustained effort involving huge amounts of content and constant revision. This is the way to drive commercial ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.