Trend-Driven Innovation: Beat Accelerating Customer Expectations

INDEX

A

ability, 128

abundance, 25

academia, 81

acceleration, 314–315

Accenture plc, 245

access, 126

action figures, 90

adaptation, 146–147, 156–159

Adobe Systems Incorporated, 300

adoption, 150–151

aging population, 82, 83

Airbnb, 24, 32–33, 73, 74

air conditioners, 227

Ai Weiwei, 17

alerts, 80

Alfa-Bank, 271

All Things Hair YouTube channel, 139

ALS Ice Bucket Challenge, 83, 129

Amazon.com, Inc., x, 128, 318

Android, 83, 137

anonymous reporting app, 163

anti-Putin beer, 167

Apple App Store, 318

Apple Inc., 17, 61, 63, 83, 126, 318

app stores, 14, 318

Arad, Avi, 94

Area 18, 235

Arinc, Bülent, 127

arranged marriages, 133

art installation pop-up, 159

assets, 22

athletic brands, 237

Auber metro station, 275

Audi A8, 20

Audi AG, 182

Audi Unite, 182

Aviva plc, 301

B

B2C industries, 124

Baidu Inc., 88, 269

Banco do Brasil, 133

bank accounts, 271

Barclaycard, 139, 309

Barclays, 313

basic needs

as driver of trends, 48–49

emerging expectations and, 56

future vision, 62

guilt-free consumption, 208–209

human behavior, 50–51

industry, 164

locality and, 160

pop-ups, 157

safety net trend, 161

trend adaptation, 146, 156

beards, 83

beauty industry, 165

beauty products, 16, 63

beekeeping, 29

beer, 29, 167, 189

Beldent Random Music Fest, 299

Ben & Jerry's Homemade Holdings Inc., 54

bets on future, 64, 89

better business, 106, 185

betterment, 102

BGH, 227

Bieber, Justin, 129

Big Bang Disruption adoption curve, 150

Big Bang Disruption (Downes & Nunes), 150

Birchbox, 16

BlaBlaCar, 34–35

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