Skip to Content
True Alignment
book

True Alignment

by Edgar Papke
December 2013
Intermediate to advanced
240 pages
7h 11m
English
AMACOM
Content preview from True Alignment

images

FIVE

The Six Brand Intentions

The relentless pursuit of business is winning the customer.

When it comes to the art of business, whether it's the business-to-consumer or business-to-business marketplace, nothing rings more true than the importance of knowing how to win the customer. If you're clear on your brand intention and your company or team is aligned to it, you'll definitely increase your chances to win. Alignment to brand intention is a characteristic and key ingredient that successful market leaders have in common; it plays a significant role in how they beat the competition.

The six brand intentions—community, customization, preeminence, ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

The Adaptation Advantage

The Adaptation Advantage

Heather E. McGowan, Chris Shipley, Thomas L. Friedman
Trust Factor

Trust Factor

Paul J. Zak

Publisher Resources

ISBN: 9780814433362