November 2008
Intermediate to advanced
54 pages
2h 34m
English
book
Twitter and the Micro-Messaging Revolution: Communication, Connections, and Immediacy—140 Characters at a Time
by Sarah Milstein, Ben Lorica, Roger Magoulas, Tim O'Reilly
Overview
Twitter and other micro-messaging services are catching fire as people realize these lightweight applications can be powerful tools to communicate, connect, and learn. With its potent mix of simplicity, utility, mobility, and sheer human appeal, micro-messaging is poised to become a major communications platform. This new O'Reilly Radar report reveals: - Best practices for micro-messaging in business - Pitfalls to avoid in this instant, very public medium - New methods for customer service and quick market research - How micro-messaging can help you reduce email and eliminate unproductive meetings With Twitter and the Micro-Messaging Revolution, you can master this new channel and harness the powerful forces of fast information, ambient awareness, and the attention economy.
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