
3 : Twitter and the Micro-Messaging Revolution
Introduction:
What is Twitter?
T
witter
2
is a device-agnostic real-time
message-routing platform—which is a fancy
way of saying that it can send messages to
and receive them from a variety of devices
simultaneously, at the moment a message is sent.
That’s a powerful communications base.
When you combine it with a short messaging form
that not only lets people quickly create and consume
updates, but also lets them choose the people they’ll
receive messages from, Twitter turns out to meet a lot
of personal and professional needs. (If you haven’t used
Twitter yet or aren’t familiar with the follower model,
the box on page 12 shows you how it works.)
At first, people used Twitter to answer the ques-
tion it posed: “What are you doing?” People let others
know that they were drinking coffee and catching up
on email, making a bacon-and-peanut-butter sandwich,
or watching the dog sleep. Because they could send
updates—sometimes called “tweets”—not only from
their computers but from their phones, too, people also
Twittered that they were bumping into Robert DeNiro at
In-N-Out Burger, stuck in traffic on Route 1, or boarding
a plane for Zimbabwe.
Although status updates like that may sound mun-
dane, people on Twitter have found that becoming
aware of what your friends, family, and colleagues are
doing (without having to respond) leads to a lightweight ...