November 2008
Intermediate to advanced
54 pages
2h 34m
English
book
Twitter and the Micro-Messaging Revolution: Communication, Connections, and Immediacy—140 Characters at a Time
by Sarah Milstein, Ben Lorica, Roger Magoulas, Tim O'Reilly
Content preview from Twitter and the Micro-Messaging Revolution: Communication, Connections, and Immediacy—140 Characters at a Time
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
36 : Twitter and the Micro-Messaging Revolution
Micro-Messaging for Internal
Communications
Micro-messaging started out primarily as a way for
people to share tiny status updates about themselves,
which isn’t a class of information traditionally traded
at work. But as people found ambient awareness very
powerful in their personal lives, they started to look for
similar connections in their professional lives.
Zappos CEO Tony Hsieh had been using Twitter for
about a year with a group of friends when he decided to
introduce it to his company in the spring of 2008. Today,
about 460 Zappos employees use Twitter (approximately
a quarter of its workforce). The company lists them on
a public website: http://twitter.zappos.com/employees;
and it aggregates their posts to Twitter: http://twitter.
zappos.com/employee_tweets. It even offers classes to
help employees get started with the service.
Hsieh has been a prominent proponent of Twitter,
widely covered by the media, and interviewers usually
assume Zappos was drawn to Twitter primarily for mar-
keting purposes. But Hsieh says that’s not a motivating
factor, and his marketing department wasn’t in on his
plan to encourage employees to Twitter. Instead, he
was interested in the internal connections it could sup-
port. “It helps us build our culture, and it makes working
together better,” he says. “Trust is higher. Communication
is better.” Employees ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.