5.2. Initial Mass Market Opportunities

The unique characteristics of UWB communications make it suitable for multiple large mass markets, including several consumer electronics products, personal computers (PCs), peripherals, wireless local area networks (WLANs), wireless personal area networks (WPANs), and smart phone applications. The marketing research firm ON World predicts that by 2010, the number of UWB chip sets shipped will surpass that for Bluetooth and Wi-Fi chip sets combined. Initially, most of the excitement over UWB is that it enables very high data rates—potentially higher than those made possible with FireWire (IEEE 1394)—without wires, with low power consumption, and with minimal to no interference to other wireless technologies. ...

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